The question is no longer will you use technology, it’s:

  • What technology will you use?

  • How much technology will you use?

  • How will you use that technology?

Problem-With-TechMarketing and sales technology solutions (MarTech) provide growth-focused businesses with tremendous potential to enable and accelerate key processes to increase productivity and impact while also lowering total costs. Unfortunately, despite its potential, the promise of technology is rarely achieved. Research from the Corporate Executive Board highlighted that while companies are spending nearly $5,000/sales rep/year on sales enablement technology, conversion rates were down 12%. Research from CSO highlights that sales reps today spend less than 1/3rd of their time actually selling.

It should be no surprise that technology has become one of the most important complexity multipliers facing your business. The 2019 Marketing Technology Landscape lists more than 7,000 applications to choose from (up from just over 100 in 2011).

This is where our MarTech Advisory Services apply. We ensure that your technology accelerates your growth making it more effortless.

What MarTech Advisory Is Like When You Work With Imagine

We don't believe in buying (or subscribing to) technology. Instead, we believe that technology should be “hired”.

By taking a “Jobs To Be Done” approach, we ensure that the focus is on the outcomes you’re striving for so that your investments are in tools that accelerate, rather than “toys” that complicate and distract. While our specific approach is customized to your unique situation, our methodology is designed to ensure you get the best results, in the fastest time, with the least disruption:

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MarTech Advisory Services

Insights & Resources

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