Your Go-to-Market (GTM) Strategy & Plan answers these 5 questions:

  • What is our business model & how can we best exploit it?

  • Who do we want to be a hero to (providing a clear definition of your Ideal Client Profile, Target Personas, and Jobs to be Done)?

  • How does our value proposition stand out and resonate with our customers, while distinguishing us from competitive and alternative options?

  • How will we position ourselves in our selected markets to achieve right-message-fit that resonates with our target market to stimulate meaningful conversations?

  • How will we profitably acquire and retain customers & revenue?

A strong GTM Strategy is like having access to the cheat codes of a difficult video game. They enable you to see things that others don’t, move faster, and gain a highly differentiated, “unfair” competitive advantage.

Designing such a strategy requires deep expertise across multiple business disciplines and processes, mixed with the ability to identify, capture and exploit the critical few inflection points that make a difference -- the perfect challenge for Imagine’s senior strategists.

What Go-to-Market Strategy Is Like When You Work With Imagine 

There is no perfect strategy. Actually, that’s what strategy is all about. Charting the path to take advantage of your organizational strengths while navigating its vulnerabilities is the “secret” to success.

While every GTM strategy is unique to your situation and context, our proven methodology will guide you along the way:

  1. Assess your current positioning, model, and approach.
  2. Map your critical processes.
  3. Identify the key force-friction points that hinder or accelerate outcomes.
  4. Design the Best For You(TM) solution 
  5. Execute

Go-to-Market Strategic Services

Resources & Insights

The-real-buyer's-journey
Secret_to_Fast_Growth
What is Strategy
5 Factors That Must Be Considered Before Strategy/Tactics Are Defined