A strong GTM Strategy is like having access to the cheat codes of a difficult video game. They enable you to see things that others don’t, move faster, and gain a highly differentiated, “unfair” competitive advantage.
Designing such a strategy requires deep expertise across multiple business disciplines and processes, mixed with the ability to identify, capture and exploit the critical few inflection points that make a difference -- the perfect challenge for Imagine’s senior strategists.
There is no perfect strategy. Actually, that’s what strategy is all about. Charting the path to take advantage of your organizational strengths while navigating its vulnerabilities is the “secret” to success.
While every GTM strategy is unique to your situation and context, our proven methodology will guide you along the way:
All progress begins with a comprehensive, honest assessment of “the truth.” Optimizing growth is challenging because, when dealing with a complex system like your business, changing one thing changes everything. While it’s easy to fix symptoms, addressing the core cause is the key to effortless outcomes.
The Customer Acquisition Platform Assessment systematically reviews the 7 core areas of a strong customer acquisition & success program. Each core area is reviewed on 5 critical success factors. This 35-point assessment gives you a holistic view of your existing platform and provides a clear roadmap for improvement, optimization, and outcomes.
The most important question you can answer is, "Who do we want to be a hero to?" Without a clear answer to this question, you’re aiming in the dark and your sales and marketing efforts will be monumentally hampered. Before you can identify potential buyers, you need to define which buyers you can help and which you can’t.
With Imagine we’ll lead you through the process to gain the understanding you need about your customers do that you can design messaging and actions that standout, influence and drive measurable results.
Your primary challenge today is being heard. Unlike the proverbial tree falling in the empty forest, you’re competing in a marketplace that makes Times Square seem tranquil and quiet.
A Point-of-View Message is crucial to winning the attention and engagement of prospects at any stage of the buying or selling journey.