<img src="https://ws.zoominfo.com/pixel/Nfk5wflCTIIE2iSoYxah" width="1" height="1" style="display: none;">

Imagine Business Development, an inbound marketing and sales development agency and HubSpot Gold Partner, receives first ever HubSpot Impact Award for Sales Enablement.

SEVERNA PARK, Md., April 25, 2016 – Imagine Business Development has received the first ever HubSpot Impact Award for Sales Enablement for their work with MacNair Travel Management. This award recognizes service providers who deliver exceptional results integrating inbound marketing and sales services.  

"Imagine Business Development has set an example for how businesses everywhere should be transforming their marketing with inbound. Their strategic approach to attracting, engaging, and delighting customers has not only built valuable relationships with their audience, but has driven growth for their agency and the inbound movement,” said Patrick Shea, Field & Channel Marketing, Director at HubSpot.  “Our team here at HubSpot is proud to call Imagine Business Development a Partner and recognize them with this Award."  

“We’d spent years working to build our capabilities and differentiate ourselves from what companies think of as travel agencies. We realized that while we had a great offer, and even a story to tell, we needed a modern demand generation strategy that was as strong or stronger than the new level of competition we faced," commented Mike MacNair, CEO and President.

Imagine’s work with MacNair, a $60 million travel management company, focused on building an integrated demand generation program that would enable them to scale growth.  The efforts focused on building a comprehensive inbound marketing strategy as well as MacNair’s outsourcing of sales development to Imagine’s team.

To date, Imagine’s efforts have resulted in astonishing results.

  • Blog traffic has increased more than 1,000% in less than 9 months.
  • Qualified leads have increased more than 2,000%.
  • More than $40 million in new sales opportunities have been added to the pipeline.

“We’re extremely excited to receive the first ever HubSpot Impact Award for Sales Enablement. Frankly, I can’t think of any award I’d rather win. For more than three years, we’ve built out the unique position of executing on both the marketing and sales sides,” said Imagine CEO and Founder, Doug Davidoff. “This award is further proof that the decision we made is right. Even more, it demonstrates how our entire team is working together to create exceptional results for our clients.”

To read the full story: Sales Enablement Delivers More than $40 Million of New Sales Opportunities.

About Imagine Business Development

Imagine Business Development is an inbound marketing and sales development agency. As a HubSpot Gold Partner, they work with mid-sized/mid-market organizations to achieve predictable, sustainable and scalable growth by aligning and powering their sales and marketing efforts. To learn more, visit http://www.imaginellc.com.

About HubSpot

HubSpot ($HUBS) is the world’s leading inbound marketing and sales platform. Since 2006, HubSpot has been on a mission to make the world more inbound. Today, over 18,000 customers in more than 90 countries use HubSpot’s software, services, and support to transform the way they attract, engage, and delight customers. HubSpot’s inbound marketing software, ranked #1 in customer satisfaction by VentureBeat and G2Crowd, includes social media publishing and monitoring, blogging, SEO, website content management, email marketing, marketing automation, and reporting and analytics, all in one integrated platform. Award-winning HubSpot Sales enables sales and service teams to have more effective conversations with leads, prospects, and customers. HubSpot has been recognized by Inc., Forbes, and Deloitte as one of the world’s fastest-growing companies and the Glassdoor, Fortune, the Boston Globe and Entrepreneur as a best place to work. HubSpot is headquartered in Cambridge, MA with offices in Singapore, Dublin, Ireland, Sydney, Australia, and Portsmouth, NH. Learn more at http://www.hubspot.com

About MacNair Travel Management

MacNair Travel Management, an America Express Travel Representative, is one of the largest privately owned travel management companies in the Washington, DC, metropolitan area with a growing client base. MacNair’s travel and expense procurement leadership and systems have proven to consistently reduce costs, increase productivity, enhance service, and deliver control – turning an organization’s 2nd largest controllable expense into a driver of success.

MacNair Travel Management has strived for more than 25 years to transform the way the world approaches and experiences travel. Our nationally recognized blog and educational materials make us leaders in not only fulfilling the Travel and Entertainment requirements of our customers, but in helping travel managers and procurement professionals understand how to define and acquire great results. MacNair is also a valuable industry resource that has been called upon by the Global Business Travel Association, American Society of Travel Agents, American Express, CNN, Fortune, Washington Post and more as thought leaders on travel procurement.

Serving roughly 300 corporate customers, MacNair offers high-tech, high-touch service packages that include well-supported online and call-in corporate travel reservations programs that integrate with automated expense tools, and various meetings management tools and programs. Learn more at http://www.macnairtravel.com