As a business, the most important question you can answer is, "Who do we want to be a hero to?" A clear answer to this question allows you to align your marketing and sales efforts and begin to create predictable, sustainable growth.
Knowing the answer to this question is just the first step. You must also clearly define each of your buyer personas - those people who can directly influence whether your products and services are purchased.
The opinions of your buyer personas are the only ones that matter. Clearly-defined, articulated and documented personas and messaging, allow you to create the alignment that is critical to creating predictable, sustainable and scalable growth.
The Demand Creator Blueprint leads you through a defined process to help you quickly and effectively define your buyer personas and create an impactful marketing message that connects with and influences them.
The Demand Creator Blueprint is completed during a six-week process designed to help you clearly document your buyer personas and develop impactful messaging to engage and influence them.
In this highly interactive process, Imagine's advisors lead you through an inquiry process that will bring focus and sharpness to your marketing, sales development and sales efforts.
With The Demand Creator Blueprint you'll get more from all of your sales and marketing investments. The ability to direct, customize and personalize your sales and marketing efforts to the people and organizations you want to attract improves the likelihood of success and increases the average sale you make.
The key to success in today's marketing and lead generation world is to deliver a message that resonates and challenges your prospect's current thinking.
Such a "point-of-view message" is crucial to winning the attention and engagement of prospects and to positioning your sales efforts for success. An effective Challenger Message will:
Many times a company's message and their website presence contribute to losing a sale before you've even had a chance to play. An effective message will position your company strongly in your prospects' minds.