Marketing Copywriter

Position Overview

As a Marketing Copywriter at Imagine, you will prepare creative and persuasive copy to urge prospects to purchase a client's goods or services. Copy is used in several media vehicles including websites, blogs, social media, etc. Must also have the capacity to be knowledgeable about the client's industry, services and/or product line. This can be through experience, knowledge, or research.

Essential Duties and Responsibilities

In this role, you will:

• Interact with clients to learn about their products or services.
• Work with the client services team to understand voice and presentation to marketplace.
• Be familiar with each client’s marketing plan as it might influence the way certain pieces are written.
• Work with graphic designer when needed to understand how the appropriate copy is used in conjunction with any graphics being used.
• Understand that several edits and rewrites are sometimes necessary to ensure the copy is creative, attention-grabbing, effective, and that it meets the client's approval.
• Write copy for several different types of marketing materials, including websites, blogs, articles, newsletters, webinars, landing page copy, etc.
• Have the ability to write in different styles and tones in order to reach a variety of audiences.
• Work with various computer software programs, conduct Internet research, and keep in contact with the client services team, strategist, clients and supervisors via e-mail.

Essential Education, Experience, Skills, and Attributes

• BA/BS degree in Creative Writing, English, Communications, Journalism, Marketing or related fields required.
• 2-4 years of copywriting experience in marketing, advertising, direct marketing or publishing preferred.
• Exceptional writing and editing skills required.
• Writing sample/portfolio is required.
• Understanding of SEO, SEM and social media.
• Ability to comprehend and interpret complex theories and methodical information into practical marketing language.
• Ability to repurpose content created for various different formats.
• Ability to manage and meet multiple deadlines.
• Past experience building an audience.

What’s Attractive to the Right Candidate?

• Imagine is a fun place to work. We’re a small team without big egos. We take our work very seriously, but never take ourselves too seriously. (And yes, nobody is immune--we all tease the President.)
• This is a key role where your contributions will be appreciated as vital to our organizational success. You will have the opportunity to learn and grow your marketing skills and there is potential to grow into other roles within our organization.
• We offer a predictable work schedule that will keep you busy and challenged during the day, but will rarely require you to work evenings or weekends.