Today, playbooks are more important than ever. In complex environments where more touches are involved and the difference between competitors continues to diminish, a strong, aligned approach across the entire customer acquisition process is crucial for success (or even survival). Before you say you don't need a playbook, realize you already have one. The question is whether it's documented and purposeful or not.
Developing strategy, combining it with process and implementing successful demand generation programs...that's how we roll at Imagine. Our passion is helping small and mid-size businesses achieve predictable, sustainable and scalable growth. Watch our demo video to learn how we can help you.