Are Your Selling Efforts Effective?
Our research demonstrates that less than 50% of salespeople in the business market actually create true economic value add for their companies. Whether you are an executive in charge of leading a sales team or you’re the salesperson , you understand just how difficult selling is. Here are 10 points to use to determine if your selling efforts are effective. If can you confidently and completely answer yes – you’ve got nothing to worry about. - Price is never a driving factor in the buy-side of the decision.
- Our (my) clients and prospects fully understand and value our selling proposition.
- Our (my) sales cycle is highly predictable and rarely do buying decisions get bogged down.
- Our salespeople (I) regularly and predictably meet their quotas – on total sales, unit sales and a margin basis.
- Our (my) sales costs as a percentage of new sales are decreasing on a consistent basis.
- Our (my) sales efforts are fully in alignment with marketing efforts.
- Our (my) clients and prospects make buying decisions without significant “closing” effort.
- We (I) are (am) able to communicate what we do in a succinct, compelling fashion.
- We (I) are (am) rarely forced to change our approach because of competitive pressures.
- Our (my) profit per sale is trending steadily upward.
Imagine Business Development’s team of expert Sales Guides and the program we’ve developed enable salespeople, leaders and sales organizations to bypass the challenges of the commoditization trap and lead to: More salesFaster salesIncreased profit per sale
To learn more about how we can help you take advantage of the changes in the world to significantly drive your sales up,
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or call 410.544.7878.
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