Imagine, llc

Over the course of the next few months we will be adding to this area of our site to bring together the best resources to enable you to achieve your desired results.

The following are our highlighted knowledge products:

Building The Bridge™: A story about how to cut your sales cycle time in half

In 30 minutes you can learn how to cut your sales cycle time in half. Building The Bridge tells the story of Eddie, a very successful financial advisor, as he discovers what successful selling looks feels like today. This book is easy to read, easy to remember and easy to implement. This book is based on the 20 years of research. It will help you make profitable sales faster.

$14.95

One Click Order

The Eleven Laws of Accelerating Business Growth

Growth is the business imperative of the 21st Century. Magazine covers exclaim: “Grow or Die!” Growth is the cover story in a variety of magazines, including The Harvard Business Review, Fast Company, Fortune, Inc. and more. Books claiming to help business owners and executives solve the elusive growth-riddle dominate the sales, marketing and management sections of bookstores today. Despite this abundance of material on the subject of growth, owners and executives still struggle with the fundamental question – how do I grow profitably?

The Eleven Laws provides the roadmap to accelerate your business' growth profitably. You'll be exposed to 11 fast-growth businesses who are all applying these laws enabling them to:

• Beat back commoditization
• Bypass their competition
• Accelerate their growth

$19.95

One Click Order

Introduction to Third Wave Selling™ Audio CD

Third Wave Selling is a training program created by Imagine Business Development to enable you to manage sales opportunities more proactively, create more value for your prospects and bring more transparency to the entire client/vendor relationship. It is based on the idea that every buy-decision is the culmination of a progressive, logical set of smaller decisions.

By developing a sales process geared to solving the problems your prospects and customers face, you will be able to give them the appropriate information at the appropriate time. This enables your prospects to make each decision easily, leading to a smooth, predictable buy or no-buy decision.

$24.95

One Click Order

Avoiding The Commoditization Trap - Audio CD

Commoditization is the evolutionary process that reduces all products and services to their lowest common denominator. The Commoditization Trap is where businesses find themselves when they focus too much on the product or service they offer instead of working to create a quantifiable difference between their offering and everyone else’s.

How easily can you quantify the differences between your products or services and those of your competitors? That’s a question every organization in the marketplace today is going to have to answer sooner or later. Otherwise you are on the fast-track to commoditization — the biggest challenge facing businesses of all sizes in the 21st century.

$24.95

One Click Order

Parenting The Office

Have you ever felt like your employees were your kids; your boss, manager, or supervisor behaved like a parent; or that your co-workers sometimes acted like children or siblings?

Well, you were right! Dr. Ivan Lansberg, a Yale University research fellow, said that:

"Organizations are often likened to machines or living organisms, but "family" is an overlooked and far more use full metaphor."

$22.00

One Click Order

Selling Full Price: Make Your Offering a Prescription Drug™ CD

Value is created where a problem that wouldn't otherwise be solved is solved. When value creation is at play, price becomes irrelevant. Learn the proven process, Make Your Offering a Prescription Drug, in this live seminar presented by Doug Davidoff. This program includes a workbook so that you can put the ideas to work immediately.

$24.95

One Click Order

The 10 Best Business Books of All Time

Our founder, Doug Davidoff, reads a lot of books. He has compiled his 10 must read books to help executives improve their best results.

To get information on these and other products This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Read more about how to avoid commoditization in the Imagine Fast-Growth Blog:

Commoditization - The Enemy of Fast Growth

What Bach, Beethoven, Bruce Springsteen and Eminem Learned That Can Help Any CEO

Why Microsoft is One of the Most Profitable Companies in History