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Sales team leadership requires unique and focused
talent. Executives within a company have many
critical responsibilities other than sales, yet
think they can take on the oversight of salespeople
along with everything else. This is especially
the case in organizations with a sales force of
one or two (often in an entrepreneurial or start-up
environment). As salespeople get hired these executives
continue to be responsible for the results they
have delivered and add the duties of sales manager.
Too often, this is a recipe for failure. If you
do not currently have a dedicated sales leader,
ask yourself can these 5 tasks be done “on
the side?”
1. Recruiting
2. Motivating
3. Training/Coaching
4. Accountability
5. Business Growth
Imagine Business Development's Sales Team Leadership program
will manage these tasks and convey their decades
of sales experience to help the sales force in
smaller companies reach their optimum potential.
Read more about implementing a successful sales process in the Imagine Fast-Growth blog:
Why Dell, IBM and Intel Are Able to Sustain Growth - Part 1 and Part 2
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